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Web Summit confirms 33Seconds as its UK agency for third year running

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Web Summit confirms 33Seconds as its UK agency for third year running

Web Summit, Europe’s largest tech conference, has retained 33Seconds as its UK media relations agency for a third year in a row.

Web Summit is a global tech conference hosted annually in Dublin. It was founded in 2010 by Paddy Cosgrave and co-founders Daire Hickey and David Kelly.

In 2014, more than 22,000 attendees from over 100 countries flew to Dublin for Web Summit. Speakers have included the founders and CEOs of Twitter, YouTube, Netflix, Skype, Tesla, PayPal and Oculus VR.

This year’s Web Summit will take place from 3 to 5 November, and speakers will include Facebook's EMEA VP, Nicola Mendelhson, Tinder co-founder and president Sean Rad, Pixar president Ed Catmull and Twitter's chief media scientist, Deb Roy.

33 Seconds has been briefed to ensure a high press turnout at the event and will act as the first point of call for UK journalists.

Mike Harvey, Web Summit’s head of strategic comms, said: “We recognised the support 33Seconds has provided in the previous two years working with the Summit, so it was a straightforward choice to reappoint them to help us again this year.

“In four years, Web Summit has grown from 400 to 22,000 attendees and we’ve already announced the first tech superstar speakers. We think the cream of the UK’s media should be in attendance and 33Seconds will make this happen for us.”

Alice Regester, CEO and co-founder of 33Seconds, said: “We’re extremely proud to be working with the Web Summit team again. As one of the most well respected and anticipated tech events in the world, it’s a privilege to play a key role in its continued rapid growth.”


Ranieri drafted in to promote launch of wearable fitness tracker MOOV NOW

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Ranieri drafted in to promote launch of wearable fitness tracker MOOV NOW

Wearable fitness company MOOV has chosen consumer tech PR and social media agency Ranieri to handle its UK launch and ongoing PR activity.

MOOV was founded in 2013 by Nikola Hu, Meng Li and Tony Yuan, who have collectively worked for a range of businesses including Apple, Microsoft, Bungie Studio (Halo/Destiny games), Alibaba, DraftFCB and Nokia.

Billed as the “Siri of Sweat” when it launched the "world’s first next generation" fitness tracker wrist and ankle band in 2014, MOOV smashed crowdfunding records by attracting $1 million in backing in two weeks.

The new product, MOOV NOW, will track activity and performance while exercising and provide real-time audio and visual guidance on a range of fitness activities.

Ranieri has been briefed to increase awareness of MOOV and promote the launch of MOOV NOW to the UK market.

Activity will include a reviews programme that will target lifestyle, tech and health and fitness media.

Li said: “Ranieri’s experience of working with US brands launching in the UK and its knowledge of the consumer tech industry made the agency a natural fit for MOOV. We are looking forward to working with them to make a splash in the UK market.”

Pietro Ranieri, MD at Ranieri, added: “We’re excited to be working with MOOV, a company with a great story of innovation in the wearables market.

“The company has created a product that goes further than any other wearable fitness device on the market; it is a unique, interesting product and we are very much looking forward to bringing it to the UK market.”

NATO puts Engine Group and Agenda on comms roster after successful pitch

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NATO puts Engine Group and Agenda on comms roster after successful pitch

The North Atlantic Treaty Organisation (NATO) has awarded a five year framework agreement to global marketing and comms firm Engine Group in partnership with US-based public affairs and comms agency Agenda, following a competitive pitch.

In effect, Agenda and Engine have been appointed as the agencies of choice for NATO and expect to receive their first brief from the organisation in a few weeks.

Headquartered in Brussels, NATO was founded through the 1949 North Atlantic Treaty in response to the threat posed by the Soviet Union. Its aim was also to curb the revival of nationalist militarism in Europe through a strong North American presence on the continent, and encourage European political integration. It currently counts 28 countries as members.

Agenda partnered with Engine Group, which includes PR agencies MHP and Mischief, due to its integrated offer. As it is a framework agreement the team will assess each brief as it comes in and deploy the most appropriate Engine agency.

Engine Group and Agenda will provide a range of comms services for NATO across its 28 member states and beyond. Activity will include strategic comms advice, assessment and evaluation, design, branding and advertising, marketing and PR, broadcast video, digital and social media.

Doug Turner, founding partner of Agenda, said: “This was a long and highly competitive process and we are honored to have the chance to do important work for such a storied institution, and equally pleased to be partnered with Engine on this effort.

“All of us at Agenda and Engine are looking forward to working with NATO over the coming years. There is no greater challenge, and reward, than helping the Alliance deal with a new generation of security threats.

Simon Peck, group MD of Engine UK, said: “Engine is delighted to be working with Agenda to deliver advice and support to NATO. We are excited to be working with such an illustrious and important institution, as it tackles some of the most fascinating challenges of our time.”

NATO promotes democratic values and encourages consultation and cooperation on defence and security issues to build trust and, in the long run, prevent conflict. If diplomatic efforts fail, it has the military capacity required to undertake crisis-management operations.

Label PR wins PR and social media brief from celebrity hair stylist Mark Hill

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Label PR wins PR and social media brief from celebrity hair stylist Mark Hill

Label PR has been appointed by Mark Hill Hair to handle its PR and social media.

The brand, founded by celebrity hair stylist Mark Hill, is sold exclusively at 700 Boots stores nationwide and on its own online platform [www.markhill.co.uk] (http://www.markhill.co.uk/).

A regular on TV on shows including ITV’s This Morning and The Today Show in the US, Mark Hill has been a household name for 15 years.

His range of hair products and electrical styling have drawn attention from celebrities including former Made in Chelsea star Millie Mackintosh and American TV personality, fashion designer and author Whitney Port.

Label will promote Mark Hill Hair’s product range to press, bloggers, VIPs and consumers, as well as handle event activity.

It will present the Mark Hill Salon Professional range and the brand’s collection of styling products, including the MiracOILicious range of Argan Oil infused shampoos, conditioners and hairsprays.

Label will also promote the Mark Hill electrical beauty range, which includes straighteners, styling wands and blow-dryers.

The agency’s digital division will also handle all SEO, affiliate, link acquisition and blogger outreach services, as well as social media planning and execution and handle Mark Hill Hair’s website design and launch in time for a series of celebratory events in Spain and the UK to mark the new campaign, later this month.

Jacqui Pearson, general manager at Mark Hill, said: “We were impressed by the diverse and refreshing tactics Label PR presented and found they truly understood our brand values. Their ability to deliver key messages in an engaging and effective way really stood out and we’re excited for the projects we’ll be working on together in the coming months.”

Lee Bloor, founder of Label PR, said: “In an evolving environment where Google demands natural engagement, we’re equipped to create stimulating campaigns and content, with our team of copywriters, bloggers, ex-journalists and in-house digital experts. Mark Hill has embraced our approach and we look forward to delivering results that make a positive impact to this much loved brand.”

Label’s new account win comes as it celebrates its fifth anniversary. As part of its birthday celebrations, the agency unveiled a new website this week to better showcase its digital and PR services.

Paul James, Label PR’s head of digital, said: “Label PR’s new website was created with speed in mind. We want users to find the core information about the agency on a specially adapted one-page site that explains all of our hybrid services in one place. With snapshot information and busy multi-channel businesses in mind, we’re launching a unique responsive platform to showcase our great success in a nutshell.”

Craft beer business BrewDog retains The Romans to handle PR

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Craft beer business BrewDog retains The Romans to handle PR

Scottish craft beer business BrewDog has chosen The Romans as its retained PR agency.

The appointment comes following a period of sustained growth for the brand, having raised over £7 million this year through the sale of shares to craft beer lovers through its Equity For Punks crowdfunding programme. Overall, it is targeting £25m through this fund-raising method.

BrewDog is planning to launch new bars in both the UK and across Europe, with openings slated for Rome, Brussels and Stockholm later this year.

The Romans brief will span media relations, stunts, bar openings, beer launches and Equity For Punks, which first launched in 2010.

James Watt, co-founder of Brewdog, said: “We’re psyched to be working with The Romans. Their ideas put mischievous smiles on our faces. We’re already plotting some epic bar launches, insane Equity for Punks activity and unprecedented beer announcements. Watch this space.”

Joe Sinclair and Misha Dhanak, founders of The Romans, said: “The BrewDog guys make incredible beer that we love as well as having a serious track-record of genuinely disruptive work. We’re looking forward to never having to float a giant bottle of Punk IPA down the Thames.”

The Romans was launched in January by former Citizen Relations MD Misha Dhanak and creative director Joe Sinclair, with backing from ad agency Mother. Clients include Spotify and Innocent.

Frank PR promotes Made in Chelsea star Jamie Laing's Candy Kittens sweets range

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Frank PR promotes Made in Chelsea star Jamie Laing's Candy Kittens sweets range

UK confectionery brand Candy Kittens, founded by Made in Chelsea star Jamie Laing, has appointed Frank PR, as it looks to expand its UK distribution.

Frank has been briefed to build the Candy Kittens brand in the UK, initially focusing on the launch of a new range of flavours in September.

The team will also support Candy Kitten's 'Sweet Summer' campaign, and manage all UK press office activity and influencer engagement work.

Claire Morrison, general manager of Frank’s Scottish arm, McFrank will lead the account.

Ed Williams, MD of Candy Kittens which launched in 2012, said: "During the pitch process Frank PR demonstrated real creative flair and a good understanding of the Candy Kittens brand, so we're delighted to have them on board and look forward to working with them on some exciting activations."

Morrison said: "Candy Kittens is a brilliant brand that’s already shaking up the confectionery market thanks to its delicious range of sweets. As well as running a slick press office, we're looking forward to delivering some exciting activations to further raise the profile of the brand here in the UK.”

European ferry operator DFDS Seaways hands brief to Rooster PR

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European ferry operator DFDS Seaways hands brief to Rooster PR

DFDS Seaways, the largest integrated shipping and logistics company in Northern Europe, has brought in Rooster PR to handle its consumer, corporate and trade PR, ahead of its 150th anniversary next year.

DFDS Seaways operates four outbound passenger routes from the UK and has a network of around 30 routes and 50 freight and passenger ships.

Rooster, which won the account following a competitive pitch, will develop strategic, creative PR campaigns to boost UK passenger numbers for routes from Newcastle, Dover and Newhaven to Amsterdam, Dunkirk, Calais and Dieppe, respectively.

The agency’s mission is to strengthen DFDS Seaways’ positioning as a world leading ferry operator and the team will highlight its facilities, services and partners, as well as promote key events and the unique selling points of DFDS Seaways’ destinations.

It will target new and existing audiences, and Rooster will work closely with in-house PR manager Emma Batchelor to share best practice and ensure that brand messaging is consistent Europe-wide.

Pete Akerman, head of marketing and strategy at DFDS Seaways, said: “The key principle underlining all our ferry services is our focus on offering our customers the best possible maritime experience, underpinned with both excellent customer service and high quality ships and facilities. We’re looking forward to working with Rooster to communicate these benefits via a strategic, creative and highly targeted approach.”

James Brooke, MD at Rooster PR, said: “We’re delighted to announce our appointment by DFDS Seaways. We’re excited to join them on this journey and are confident that our hard work and strategic approach will ensure that it’s plain sailing for the DFDS Seaways campaign and indeed, for our relationship with this valued new client.”

Headcaster calls in Polaris Media to promote animated messaging and content app

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Headcaster calls in Polaris Media to promote animated messaging and content app

Polaris Media has been handed a PR brief by Headcaster, a free app that allows users to send messages, share videos and view content using an array of animated characters.

Headcaster lets users voice their thoughts through animated characters, send messages from their own Emoji self, and view content created by leading writers and voice artists.

The app is used by stars including Stephen Fry and Rio Ferdinand (a client of Polaris Media). The team will raise the profile of the app to the consumer market, and will work on initiatives that will feature Rio and other Polaris clients.

Chris Chapman, who founded Headcaster and is the former head of research and development at British satirical puppet show Spitting Image, said: "We're entering an exciting new phase with the Headcaster app and are delighted to have Polaris working alongside us to make the most of its unique features."

Justin Rigby, MD at Polaris Media, said: "We are really excited to be working with the Headcaster team and bringing this fun new app to the consumer market. There is great content already on there, and the new Selfie function promises to provide hours of fun for users."


M&C Saatchi PR wins PR brief from hamburger chain Byron

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M&C Saatchi PR wins PR brief from hamburger chain Byron

British hamburger restaurant chain Byron has appointed M&C Saatchi PR as its new consumer and corporate comms agency.

The agency has been briefed to support Byron’s next phase of growth, as the brand looks to raise its profile and reach new audiences.

Amanda Royston, marketing director at Byron, said: “As we grow, we are confident that more customers will appreciate our obsession with doing things properly and our commitment to raising expectations around customer service. M&C Saatchi PR’s expertise in working with groundbreaking, market-leading brands will be invaluable in enabling us to do just that.”

Chris Hides, MD at M&C Saatchi PR, said: “We love hamburgers. More importantly, we love Byron, and in truth I think it was our passion for the product, brand and business that really made the difference.

“This is one of Britain’s strongest growing brands and it’s a privilege to be asked to help it evolve and mature. We’re relishing the chance to bring together our consumer and corporate divisions to help deliver the Byron vision to both existing and new audiences across the UK. ”

Byron was founded by Tom Byng in 2007, with the first restaurant opening on Kensington High Street in 2007. Eight years on, there are now 52 Byron restaurants in locations including Bristol, Exeter and Liverpool.

Risk-reducing software developer Petrotechnics retains Aspectus for global brief

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Risk-reducing software developer Petrotechnics retains Aspectus for global brief

Petrotechnics, which develops software to reduce risk in hazardous industries, such as the chemical and oil and gas sectors, has brought in Aspectus to handle its global comms and PR support.

Aberdeen-headquartered Petrotechnics develops software which helps companies reduce the risk to their workers, allowing them to take the relevant safety measures and improve productivity.

Aspectus was appointed by Petrotechnics following an initial six-month engagement where Proscient, an operations management tool was launched into the UK rail sector. It will deliver global comms support for the company using a combination of content, social media and search and increase brand awareness across the company’s target sectors.

Rosie Williams, Laura Iley and Joanne Smalley (pictured) make up the account team.

Ken Ume, director of product marketing at Petrotechnics, said: “We were really impressed by the results Aspectus achieved during the initial engagement. Their cross-vertical knowledge, proactive approach, and ability to translate complex messages into original, quality content, is making a tangible difference to Petrotechnics’ business.”

City Cruises hires Brighter Group to promote sightseeing offer

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City Cruises hires Brighter Group to promote sightseeing offer

UK sightseeing operator City Cruises has appointed travel PR and marketing specialist Brighter Group to raise the profile of the company’s sightseeing and experience tours.

The agency has been briefed to promote City Cruises’ offer to the UK media, with a particular focus on its leisure cruises on The Thames, which includes afternoon tea and lunch cruises, as well as its sundowner cruise, an evening trip with drinks, canapés and live jazz.

City's Showboat cruises, which feature musical favourites from the West End, will also be included in the brief, as well as themed cruises including a dinner cruise with an 'Elvis tribute act' and Indian Buffet cruise, which features traditional dishes and live entertainment.

Brighter Group will also promote travel on the ThamesJet, the only jet boat fleet on the river.

City Cruises’ other sightseeing tours, available in Poole and Bournemouth, will also feature in the agency’s campaign and there will also be a focus on Hispaniola a floating restaurant moored by Victoria Embankment in London.

Kyle Haughton, MD of City Cruises, said: “This is an exciting time for City Cruises as we continue to expand, offering our customers the most exciting experience on the Thames. We have so much of London’s history to tell and we were looking to work with a PR consultancy that we know will get results and help raise the profile of the brand both inside and outside of London.”

Debbie Flynn, CEO of the Brighter Group, added: “We’re thrilled to be working with City Cruises on their sightseeing portfolio. Each of the tours offers something different and gives people an opportunity to see the most famous sites of London from the world’s most famous river. They are unusual, fun and full of character and we’re delighted to be tasked with raising the profile of such a diverse sightseeing destination.”

Homeless charity StreetLink appoints Tin Man ahead of World Homeless Day on 10 October

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Homeless charity StreetLink appoints Tin Man ahead of World Homeless Day on 10 October

Tin Man has been handed a PR brief by StreetLink which claims to be the UK’s only website, mobile app and phone-line allowing the public to send an alert to local support services when they see someone sleeping rough.

StreetLink, which is funded by grants from the Department for Communities and Local Government and the Greater London Authority, offers the public a means to act when they see someone sleeping rough. Initial activity will specifically support StreetLink in advance of World Homeless Day on 10 October.

Launched in 2012, the charity is promoted as the first step someone can take to ensure rough sleepers are connected to the local services and support available to them. The Combined Homelessness and Information Network reports, between 1 April and 30 June, 11% more people slept rough in London than during the same period in 2014.

Tin Man will provide a creative multi-channel campaign to increase brand awareness, inspire public action and ensure more people are connected with the help they need when faced with homelessness.

Stephen Holland, comms officer for StreetLink, said: “The Tin Man team really got under the skin of our brief. We were looking for a creative response that would deliver impact but not sensationalise the sensitive subject area. They found the right balance and we are very excited to be working with them on this campaign and other future projects.”

“Rough sleeping has increased in England by 55% since 2010, with more than 2,700 people sleeping on the streets on any one night in 2014. It is critical that more people are aware of how they can help if they see someone sleeping rough, and we’re looking forward to working with Tin Man to achieve that goal.”

Mandy Sharp, founder of Tin Man, said: “The key to this brief was understanding the social and cultural issues surrounding homelessness amongst the target audience. We had to create a relevant, content-led campaign that will engage them, make them feel something and essentially evoke action.”

Law firm Clyde & Co hires Stephen Doggett as global head of communications

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Law firm Clyde & Co hires Stephen Doggett as global head of communications

Commercial and corporate law firm Clyde & Co has appointed Stephen Doggett, from rival firm Baker & McKenzie, to lead its communications function.

Doggett will advise Clyde & Co's global leadership on external and internal comms strategies and takes responsibility for the implementation of those strategies across the firm's 39 offices. Clyde & Co primarily operates within the insurance, transport, trade & commodities, energy & infrastructure sectors.

He will report to William Isaac, global director of business development, and will be based in the London office.

At Baker & McKenzie, Doggett was deputy head of marketing and communications. Prior to this, he worked for six years as a senior journalist on Legal Business magazine and as an editor of its Legal 500 series.

UK lender Oakam hires Capella PR as it eyes global expansion

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UK lender Oakam hires Capella PR as it eyes global expansion

Oakam, which provides financial services to microbusinesses and 'underbanked' consumers, has brought in Capella PR as it looks to expand globally and digitise its services.

Oakam offers 'responsible credit' to people shut out of the mainstream financial system, known as the 'underbanked'. It provides financial services in a number of languages, including Portuguese and Polish, and so serves as an entry point for new arrivals to the UK's banking system.

Capella will support the business as it looks to grow and digitise its model as it expands globally.

The lender aims to apply in-store learnings around encouraging responsible borrowing habits to the digital world, beginning with a smartphone app, due for release in September 2015.

Through an integrated comms campaign, Capella will use traditional and social media to showcase Oakam's digital innovations and demonstrate how the company helps people make the most of their money.

Gareth Thomas, Capella founder, said: “There are around 2.5 billion people in the world without access to formal banking services, who are denied basic opportunities the rest of us take for granted. Oakam aims to address this by combining advanced data science with an understanding of its customers as people and not just numbers. That is a global vision we are excited to be part of.”

Magicgoal chooses The Cult PR to launch quick-service food brand Prime Burger

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Magicgoal chooses The Cult PR to launch quick-service food brand Prime Burger

Street food catering business Magicgoal has brought in The Cult PR to promote the launch of its new quick-service food brand, Prime Burger.

Last November, Magicgoal sold its event catering business trading names Fine Burger Co and Fine ChickenCo, which had operated for the past 10 years at some of the UK’s most iconic events, including the 2012 Olympics, RHS Chelsea Flower Show, Lords, Glastonbury, Hyde Park Calling and Bestival.

The Cult PR has been briefed to promote the launch of its new brand, Prime Burger, which will replace Fine Burger Co, in the company’s retained, fixed-site kiosks at St Pancras International Station (rebranded on 22 June), and ExCel London (to be rebranded on Friday).

The agency will also raise the profile of the September opening of Magicgoal’s newest Prime Burger outlet at Euston Station to its target ABC1 consumer market, as well as B2B clients.

Part of the brief will be to promote several marketing initiatives, including Prime Burger’s Eight Minute Guarantee, where customers are guaranteed their money back if they haven't received their food within eight minutes of ordering, its Burger-Meister Class and Breakfast Club, as well as secure celebrity endorsements.

The team will also relaunch ExCel’s Fine Chicken, which will be named Rotisserie, next month, and help grow Magicgoal’s other existing outlets, which includes Coffee Dogs at Kings Cross Station.

The Cult PR will also raise the profiles of Magicgoal MD Robert Tame and director Sam Steele, highlighting their passion for food as well as their backgrounds in music and magazines.

Steele said: “It’s a significant investment for a small business to invest in building media profile in consumer and trade media and we’re really looking forward to developing our brand awareness and the strategic input and support that The Cult's directors, Charli Morgan and Matt Glass, and their teams can provide to help us grow.”


Philip Smith, former editor of Media Week, has been appointed to the new role of head of news and content at Gorkana

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Philip Smith, former editor of Media Week, has been appointed to the new role of head of news and content at Gorkana

Smith, who spent 15 years working for Haymarket Media Group in senior editorial and content positions, including head of digital content at PR Week and Brand Republic, will run the team producing Gorkana’s daily news alerts and bulletins, as well as host its successful series of live industry events with senior figures in UK journalism, media and public relations. He will also spearhead new content marketing initiatives as part of Gorkana’s UK marketing team.

Gorkana was acquired by Cision, the US provider of PR, social software and insight services, in October 2014 and offers paid-for media analysis, monitoring and database services to PR and communications professionals.

David Gadd, head of marketing at Gorkana, said: “We know Gorkana’s digital, news and events content is valued by our customers and we are continually striving to ensure it is as good as it can be. Philip’s appointment in this new role is just part of our efforts to further develop our content initiatives and live events programme into 2016.”

Smith added: “Gorkana has an unrivalled opportunity to build on its content successes to date and I look forward to helping the News and Marketing teams take it to the next level in the UK.”

Prior to joining Gorkana, Smith was content director at Quill Content, where he oversaw the production and delivery of digital content to Quill's clients, including Shop Direct, LA Fitness, STA Travel, WPP, Aegis and Publicis.

At Gorkana, he will lead the news team, which includes content managers Richard O'Donnell, who heads up consumer news content, and David Keevill, who manages financial and corporate news.

Philip Smith can be contacted at philip.smith@gorkana.com and 020 7074 2480; Richard O'Donnell can be reached at richard.odonnell@gorkana.com and 020 7674 0354; David Keevill can be contacted at david.keevill@gorkana.com and 020 7074 2483.

William Grant & Sons launches #RaiseEmUp2015 campaign around Rugby World Cup 2015

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William Grant & Sons launches #RaiseEmUp2015 campaign around Rugby World Cup 2015

William Grant & Sons UK has launched a new social media campaign, #RaiseEmUp2015, which will give fans the chance to win tickets to Rugby World Cup 2015, which kicks off next month.

The promotion asks entrants to ‘Raise it, Snap it and Share it’ by ‘raising a glass’ in support of their team and share it as a tweet or Instagram image using the hashtag #RaiseEmUp2015.

Some 40 pairs of tickets are up for grabs, including two pairs for the final, which will take place at Twickenham Stadium on 31 October. Merchandise including t-shirts, caps and Gilbert mini rugby balls will also be given away as prizes.

An individual can enter once a week and will automatically be added into the draws for the semi-finals and Final the first five times they enter.

The campaign will be promoted through 3000 #RaiseEmUp2015 promotional kits that will go into selected bars and, in stores, the campaign will be communicated through 600,000 'neck collars' on the bottles of participating William Grant & Sons UK brands.

William Grant & Sons was named as the official spirits and champagne tournament provider of Rugby World Cup 2015 last month.

Gary Keogh, marketing director at William Grant & Sons UK, said: “We are incredibly excited about our association with Rugby World Cup 2015. This Tournament is one of the world’s greatest sporting events and we’re looking forward to engaging millions of rugby fans with our portfolio of brands in and around match venues, at bars or at home.”

PR agency salt will support PR activity around the campaign. In March, the agency was brought in to raise the profile of the independent family distiller, which counts Glenfiddich, Grant’s, Sailor Jerry and Hendrick’s amongst its brand portfolio.

PennWell contracts Aspectus to support Europe's largest power event with PR

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PennWell contracts Aspectus to support Europe's largest power event with PR

Global publishing company PennWell has chosen Aspectus as its comms partner for its annual conference POWER-GEN Europe and Renewable Energy World Europe for the sixth consecutive year.

POWER-GEN Europe and Renewable Energy World Europe, the continent’s largest power event, is managed and hosted by PennWell, and draws industry attendees from across the globe. The central premise of the event is to discuss the future of energy usage in Europe.

PennWell, which publishes a range of titles including Oil & Gas Journal and hosts conferences and exhibitions, has contracted Aspectus to provide support around the 2016 event in Milan, Italy which runs from 21 to 23 June next year. This renewal marks the agency's sixth year of working on the brief.

Aspectus will support the event with an integrated brief using traditional, online and social media to attract and engage a broad and diverse audience. The agency's work on the 2015 campaign resulted in 130 pieces of coverage, with 60 journalists attending the event.

The account team is Joanne Smalley, head of energy, and Rosie Williams, junior account manager.

Crispin Coulson, marketing team lead at PennWell, said: “Aspectus makes fantastic use of our expert advisory board, of the industry leading companies in the exhibition and of their relevant media knowledge to deliver remarkable results year on year.”

Rostrum makes brace of hires within professional services and internal comms teams

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Rostrum makes brace of hires within professional services and internal comms teams

PR and content marketing agency Rostrum has appointed Dan Williams as account manager in its professional services division, while Curtis Coombes joins in the newly-created role of sales & marketing executive.

Williams will work across a number of brands for the agency, including EY, Paul Hastings and Legal & General.

He has a mixture of in-house and agency experience having worked for Berwin Leighton Paisner as a communications executive and Maltin PR as a media planner.

Coombes' newly-created position will focus on business development, social media marketing and supporting client teams across the agency. This includes communicating in-house developments and hires to the press.

Mark Houlding, Rostrum CEO, said: "Dan brings directly relevant experience from his time in the press office at Berwin Leighton Paisner, while Curtis will play a key role in the development of the agency’s brand and market presence."

Adam Paris joins H+K London to boost global sports and entertainment offer

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Adam Paris joins H+K London to boost global sports and entertainment offer

Hill+Knowlton Strategies London has strengthened its global sports and entertainment offer with the appointment of Call of Duty European PR manager Adam Paris as an associate director.

Paris joins H+K London’s Sports Marketing + Sponsorship team and will report to director Claire Holden.

He was previously European PR and comms manager at American computer game publisher Activision for Call of Duty, one of the world’s largest global entertainment franchises.

He was also part of the team that won a Silver Cannes Lions for his work on Umbro’s England ’09 home kit launch campaign and a sports industry award for his work on Umbro’s England ’10 away kit launch campaign.

Holden said: “Adam is a highly experienced comms specialist with expertise in both the sports and digital entertainment arenas. This experience will be invaluable to the agency and our clients around the world. I look forward to collaborating with him and seeing his contributions to the award-winning work that H+K produces within the sports sector.”

Paris said: “‘I’m delighted to join Hill+Knowlton’s sports practice and have the opportunity to work across globally renowned and innovative brands."

Paris’ appointment comes alongside that of Emma Wright, who joins H+K London’s Sports Marketing + Sponsorship team as an account director.

She has seven years’ experience, and has worked on accounts including Carlsberg, Puma Football, EA Sports (notably on the FIFA videogame franchise) and the EA Sports Player Performance Index, the official player rating index of the Barclays Premier League.

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