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New senior leadership team for Huntsworth in Asia-Pacific

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New senior leadership team for Huntsworth in Asia-Pacific

Huntsworth has announced that Chris Tang will be appointed chief executive officer for Asia-Pacific, with effect from February 1 and Bob Pickard also joins the company this week in the newly created role of chairman for Asia-Pacific.

The pair report to Huntsworth’s Group CEO, Lord Chadlington, and will work closely together to grow the Group's global brands in the region, which currently include Citigate, Grayling, and Huntsworth Health.

Bob will continue to be based in Singapore with a focus on client development and new business, including global communications for Asian multinationals.

He will also chair the firm’s new regional board.

Based in Beijing, Chris will have full P&L responsibilities for Huntsworth’s Asia-Pacific operations with all offices reporting to her. In addition, Chirs will also play a role in the strategic alliance with BlueFocus, China’s leading communications company, which recently made a £36.5 million investment in Huntsworth.

With 20 years of communications business experience, Chris was most recently the Asia-Pacific managing director of The Hoffman Agency, a global technology PR agency headquartered in Silicon Valley.

“Chris has a tremendous track record in building successful communications businesses," explained Lord Chadlington. "I’m confident she will be able to capitalize on our many promising opportunities in China, Asia-Pacific and internationally by partnering with Blue Focus. Chris and Bob together form a formidable senior leadership team for Asia-Pacific. Their collective ambition, ability and experience, I’m sure, will make a real difference in significantly expanding the scale of our operations and developing our brands right across the region.”


Pendomer appointed by Alent

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Pendomer appointed by Alent

Pendomer has been appointed by Alent plc, a supplier of advanced, consumable specialty chemicals and engineered materials, to advise on its corporate and financial communications.

Prior to a demerger and subsequent listing on the London Stock Exchange in December 2012, Alent was part of Cookson Group plc. Alent is a constituent of the FTSE 250 with a market capitalisation of approximately £1 billion.

Financial News investment banking editor joins Smithfield

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Financial News investment banking editor joins Smithfield

Matthew Attwood, the former investment banking editor of Financial News, has started at Smithfield this week as an associate director.

At Financial News Matt covered issues ranging from debt and equity markets and M&A to political policy and regulation affecting the banking sector. He was a contributor to Dow Jones Newswires and the Wall Street Journal and has often appeared on radio and television to discuss banking matters. Previously he was assistant editor at International Financing Review, specialising in fixed income. He started his career in journalism at Euroweek.

Matt can be reached at mattwood@smithfieldgroup.com.

Deutsche Boerse recruits MNI London bureau chief

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Deutsche Boerse recruits MNI London bureau chief

David Thomas has joined Deutsche Boerse Group, running DBG’s London-based media relations and public affairs.

David will be based at DB’s Canary Wharf office at 11 Westferry Circus reporting to DBG’s Frankfurt HQ.

He joins DBG from MNI where he has been London Bureau Chief since 2004. Before that David worked in Brussels as Chief EU Correspondent for MNI and was Brussels Bureau Chief for Knight-Ridder Financial News and for BridgeNews for a number of years. In the latter role he covered the launch of the euro during the late 1990s as well as other breaking EU news developments.

David can be reached at +44 (0)20 7862 7261 and David.Thomas@deutsche-boerse.com.

Search Laboratory wins Jyrobike brief

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Search Laboratory wins Jyrobike brief

Auto-balance bicycle company Jyrobike has brought in Search Laboratory to handle its social media and online PR ahead of a bid to raise $175,000 via crowdfunding platform Kickstarter.

The agency will oversee social media for Jyrobike’s rebrand including the new name (originally known as Gyrobike), new brand vision, new website and the brand’s online PR and SEO.

Jyrobike’s patented gyroscopic technology and other design innovations make it the first and only company on the global market to develop auto-balance bikes. The company will take to Kickstarter from 13 May to 15 June to raise $175,000.

Jyrobike CEO Robert Bodill (pictured) said: "We are delighted to appoint Search Laboratory as our digital agency. Search Laboratory engaged in a substantial tender process that lasted for several months and they stood out head and shoulders above the rest.

"They are clearly the leading experts in this field and we were impressed by both their professionalism and enthusiasm. I am delighted to have Search Laboratory on board, not only as a supplier but as an integral part of the Jyrobike team."

Search Laboratory SEO account manager Colin Docherty, who will lead the account, said: "The team is excited about working on such an innovative client, whose product is both unique and inspirational.

"I’m particularly looking forward to combining our expertise in digital marketing and social media to realise Jyrobike’s vision of making the joy of cycling accessible to everyone regardless of age or ability."

Sarah Armitage joins Brand Revolution

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Sarah Armitage joins Brand Revolution

Brand Revolution has brought in Finch & Partners’ Sarah Armitage as head of endorsements and brand partnerships.

In her new role, Sarah will work directly with talent to negotiate and secure on-brand endorsement deals, as well as marry brands to talent to create partnership, product and content campaigns.

Sarah, who joined Finch & Partners more than four years ago, has spent the past two years heading up the agency’s UK endorsement division. In this role she advised brands, advertising agencies and leading talent names in commercial undertakings including advertising campaigns, ambassadorships, appearances and product placement.

Through her career, she has facilitated commercial deals for brands including BT, Nintendo, Specsavers, Shell, Jaeger Le-Coultre, Savelli and Thomas Sabo. She has also worked with talent including Kevin Spacey, Tom Hardy, Kim Cattrall, Gordon Ramsay and One Direction.

Dudley Nevill-Spencer, Brand Revolution founder and MD, said: "We are thrilled to have Sarah starting in our talent team where she will be representing and working with an ever-growing roster of music, film, fashion and art talent.

"Sarah's skills will also help our brand and communications teams where she will help to craft integrated influencer programmes, matching the values and aspirations of talent to the values and aspirations of brands – the Brand Revolution ethos."

Sarah said: "Brand Revolution is at the centre of talent and brand activity and the projects they create and execute are second to none so I'm hugely excited to become a part of that."

Beano publisher briefs License to PR

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Beano publisher briefs License to PR

License to PR has been appointed by DC Thomson, publisher of The Beano and The Dandy, as the specialist comms agency for its consumer products division.

The agency will provide consumer and trade PR activity to raise the profile of the company’s licensing activities, with a specific focus on brands including The Beano, Dennis the Menace, Jackie and Maw Broon’s Kitchen.

The agency’s first task will be to support DC Thomson’s licensing division and its partners during forthcoming toy and gift fairs.

In addition to trade publicity, the agency will undertake a strategic year-long national consumer PR campaign for licensed products that will include seasonal gifting.

Tim Collins, head of brands at DC Thomson, said: "We’ve enlisted License to PR because of their considerable experience working with other high profile licensors and brands. We’re ramping up activity across our licensing programmes this year and PR will be crucial to enhance media and consumer awareness for our brands. The agency will be an excellent addition to our team and we’re delighted to have them on board."

Louise O’Shea, director at License to PR, said: "As major fans of these classic brands, we are all thrilled to be working with DC Thomson’s licensing team on what promises to be an exciting year for the business. Their portfolio has true cross-generational appeal and we look forward to taking these brands to the next level."

Gorkana meets...Top Santé

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Gorkana meets...Top Santé

Jane Druker, editor of Top Santé, on the magazine's first interactive issue, why her readers are in their dynamic decade and how PRs can help with content.

You’ve been in the editor’s chair for nearly a year - what’s the biggest challenge you face each month?

To bestow each issue with a special "collectible" feel. It’s important to provide issue-on-issue something meaningful our readers will want to keep and refer to. Also really searching for the genuinely new, fresh take on our readers’ primary health concerns. Often core health stories are cyclical (I’m talking about you sugar!) and offer nothing revealing or brand spanking new.

You relaunched the magazine in September with the new strapline 'Look After You’. What changes did you make and what has been the reaction from readers?

Yes we kicked off Autumn with a re-design. Top Santé was 20 years old and we wanted to reinvigorate a heritage brand bringing it bang up to date, modern and relevant to our readers' lives. The tagline changed from 'Be the Best You' which, to my mind, implied work, and instead we created a more supportive, truthful statement about the thrust of editorial in the magazine.

What is the content split each issue and how many pages does the magazine run to?

Content is split into health, fitness, food, beauty and experts and issues are 132 pages.

Tell us a bit about the typical Top Santé reader...

She is in the middle of what I call "the dynamic decades". She is in her 30s and 40s, has a long term partner or husband, children who still live at home, she works and she probably has ageing parents; classic sandwich generation really. Her primary health concern is stress because she often feels overwhelmed, so Top Santé is designed to alleviate her anxieties, and provide insightful, thoughtful and expert guidance for emotional issues, sleep, relaxation, good nutrition, easy fitness tips and beauty that actually works!

What’s the most popular bit of the magazine?

Food, beauty, health are pretty evenly well read.

What can PRs help with most?

Experts and breaking health information (internationally), new products and events that are genuinely relevant.

How do you like to work with PRs?

By email, primarily, on health and events with beauty.

Is there anything that PRs keep sending that you just wouldn’t feature?

Unhealthy food, processed food, low fat foods, diet pills. We believe in healthful food – no fad dieting.

How far in advance does the team work and what key planning meetings should PRs be aware of?

We have a planning meeting next week for our May issue so about four months ahead.

You’re set to launch Top Santé’s first interactive issue next month - tell us more.

Yes it’s the issue on sale now – February. It’s our first interactive issue; as a reader you can be our cover girl by Blipping on the image and adding a selfie! We have a beauty special where you get to try on celebrity hairstyles and a fitness special where each exercise is demonstrated in real time. It’s a first for health magazines and we’re really excited about it.

You also produce a digital edition of the magazine, as well as a free fortnightly newsletter – are there opportunities for PRs to get involved?

Yes – both for information, news and events and competitions and special offers.

Any other plans you can tell us about?

So many exciting plans for 2014 but my lips are sealed so watch this space!


mergermarket League Tables of PR Advisers 2013

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mergermarket League Tables of PR Advisers 2013

Leading financial European PR advisers worked on US$ 631.3bn worth of deals in 2013, US$ 55.7bn shy of 2012’s total.

For a full digest of the results click here

UK

In the UK, the table was skewed by the Verizon/Vodafone deal which was nearly 5 times bigger than any other deal in 2013. Both agencies in the first two places advised on this deal. Tavistock topped the League Tables of PR Advisers to M&A in terms of value, advising on 13 deals worth $163,312m. Second was Maitland, which came from seventh in the rankings in 2012, advising on 67 deals worth $155,030m. RLM Finsbury came third in the UK rankings advising on 65 deals worth $149,976m.

On the UK M&A deal count, FTI Consulting topped the League Tables of PR Advisers to M&A by deal count, advising on 108 deals worth $34,668m. Second was Maitland, which came fourth in the rankings in 2012, and in 2013 advised on 67 deals worth $155,030m. Third was Brunswick which advised on 67 deals worth $45,286m.

Europe

In Europe the PR adviser league table by value was headed by RLM Finsbury which advised on 107 deals, with a combined value of $180,879m. Tavistock Communications came second advising on 13 deals with a combined value of $163,312m. Maitland came third by advising on 76 deals with a value of $160,725m. By deal count, FTI Consulting headed the table by advising on 156 worth a combined value of $100.626m, followed by Brunswick which advised on 118 deals worth a total of $70,354. In third place was RLM Finsbury which advised on 107 deals worth $180,879.

Global

Globally the PR adviser league table by value was headed by Joele Frank Wilkinson Brimmer Katcher which advised on 114 deals with a combined value of $310,336m. Abernathy MacGregor came second advising on 87 deals with a combined value of $236,456m. Brunswick came third by advising on 193 deals with a value of $210,389m. By deal count FTI Consulting headed the table by advising on 202 worth a combined value of $124,865m followed by Brunswick who advised on 193 deals worth a total of $210,389. In third place was RLM Finsbury who advised on 115 deals worth $189,386.

Deal highlights for Europe include:

• Deals valued at US$ 631.6bn dropped 12% from 2012 (US$ 717.8bn) and represented a second annual decline. The final quarter of 2013 (US$ 150.9bn) led to the year not having one quarter above US$ 200bn for the first time since 2009.

• Deal value in Q4 was on par with Q3 (US$ 149.4bn) but dropped 39.5% compared to Q4 2012 (US$ 249.6bn).

• The 28.5% share that European M&A contributed to global M&A was slightly below 2012 (31.4%). However, the eurozone countries saw several high profile deals such as those in Italy’s luxury fashion sector (e.g. Loro Piana) which resulted in their share to global M&A increasing to 15.5% from 14.2% last year.

• During 2013, four out of 11 sectors increased their values compared to 2012. TMT had the largest increase at 97% with deals. The two other thriving sectors were Leisure and Pharma, Medical & Biotech, up 86.5% and 50.1%, respectively. The Energy, Mining & Utilities (US$ 117.5bn) sector experienced the biggest decline by value out of all sectors, down 45.7%.

Estée Lauder chooses media director

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Estée Lauder chooses media director

The Estée Lauder Companies has appointed Nicola Thomson to the newly created role of director of media.

In her new role, Nicola will be responsible for Estée Lauder’s UK media strategy, and will work in partnership with The Estée Lauder Companies’ brands and media agencies.

She will also be responsible for the company’s consumer insights, CRM and cultural relevancy.

Nicola will report to Chris Good, president, UK and Ireland at The Estée Lauder Companies.

Nicola’s career spans marketing and media, and she has held various senior roles within the media and entertainment industries.

Mark Joy joins Teamspirit

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Mark Joy joins Teamspirit

Teamspirit has hired the head of strategy at fellow Chime agency Fast Track, Mark Joy, to head up a specialist 'partnership marketing' offer.

Mark is the former MD of through-the-line agency BMT and latterly head of strategy at Fast Track. The new Teamspirit Partnerships team he heads up will offer four core services; affinity marketing, community activation, strategic alliances and sponsorship.

"This was a natural development for Teamspirit as partnership marketing has never been so relevant to our marketplace with brands seeking to both rebuild trust and create increased customer dialogue through a greater number of touch points and more compelling content," explained Jo Parker, CEO of Teamspirit. "With so many of our clients already involved in areas such as community and sponsorship we believe that our enhanced capability will make a real difference from day one."

"I’ve known Teamspirit since I joined Chime in 2002 as a really strong and focused business that knows its sector inside out," explained Mark. "It’s a real privilege to be joining a business like that and I feel really confident that they will provide exactly the right environment in which partnership consultancy will flourish, not as a stand-alone activity but fully integrated into their client marketing strategies."

Mark can be reached at MJoy@teamspirit.uk.com.

Citigate Dewe Rogerson wins expanded brief from Santander UK

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Citigate Dewe Rogerson wins expanded brief from Santander UK

Santander UK has expanded its corporate PR brief with Citigate Dewe Rogerson in the UK, as well as working on promoting Santander’s £200m Breakthrough Fund.

The Santander Breakthrough programme aims to help Britain's fastest-growing small and medium-sized enterprises. Selected businesses, in the £500k-£25m turnover band, can receive funding and financial advice as well as the chance to visit successful companies and learn from leading entrepreneurs. Breakthrough trade missions have also taken delegates to Brazil and the US, among others, with more planned throughout 2014.

Citigate will continue to provide full PR support and advice for Santander UK’s Retail, SCC and CSR business divisions. Significantly, aspects of the latter two overlap with Breakthrough Fund activity.

“We have been very well supported by the team at Citigate Dewe Rogerson and it makes sense to utilise this skill set and expertise as we look to further promote the Breakthrough Fund,” said Andy Smith, Santander UK’s head of media relations. “We have had a very strong period of growth and are looking to build on this momentum across this year and beyond.”

“We are delighted to be extending our successful relationship with Santander UK,” said Jonathan Flint, managing director at Citigate Dewe Rogerson. “Santander has developed a very strong proposition in the UK, across all its targeted banking segments, and we look forward to helping it exceed its aspirations.”

Will Powell takes up automative role with Bell Pottinger

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Will Powell takes up automative role with Bell Pottinger

Bell Pottinger has recruited Will Powell as a partner, with responsibility for developing clients across the automotive, technology and manufacturing sectors.

Will joins Bell Pottinger from a specialist automotive agency, Influence Associates, where he led international automotive and technology accounts and advised numerous high-profile clients.

A former national journalist and magazine editor, his PR track record includes in-house global product communication roles with Jaguar Land Rover and consultancy for automotive and technology brands; including the Fiat Group, Michelin, Stobart Group and Hyundai, plus a stint in Los Angeles advising cutting-edge electric vehicle manufacturers. He has also provided media and communications advice to business leaders, designers and celebrities across a range of sectors.

“We have been watching Will’s career develop for several years and I am delighted he is joining us now," explained David Wilson, group managing director, for Bell Pottinger. "This is a great time for Bell Pottinger to expand its offer with a dedicated practice to cover the automotive, technology and manufacturing sectors, which are intrinsically linked and where we have a very rich heritage and record of success.

“Recent figures demonstrate a true revival of the car industry, with resurgent sales and future production estimates that have not been seen since the 1970s. But manufacturers also face significant communications challenges to target their customers and as they modernise to fulfil new and future legislation, so we are well positioned to meet this need.”

“I am delighted to take on this new challenge for developing the automotive, technology and manufacturing division of Bell Pottinger," added Will. "Bell Pottinger is one of the world’s top agencies and one I have always held in high esteem, so this is a tremendous and exciting new opportunity for me.

“The strength and breadth of the Bell Pottinger proposition, covering all aspects of communications both offline and online, will be vital ingredients for our client base moving forward.”

Figures released by The Society of Motor Manufacturers and Traders (SMMT) show that the 2013 new car market recorded its best performance in five years, with 2.26 million cars registered. This was up 10.2% on 2012, as the UK firmly secured its position as Europe’s second largest car market, after Germany. The SMMT estimated that future investment will see the 1.92 million UK car production record, set in 1972, being broken within three years.

Will can be reached at wpowell@bell-pottinger.com.

Buchanan appointed by CityFibre

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Buchanan appointed by CityFibre

CityFibre, the company that owns, builds and operates fibre optic infrastructure, has appointed Buchanan to provide financial PR and investor relations advice.

The account team at Buchanan is led by partner Jeremy Garcia with support from Fiona Henson and Gabriella Clinkard.

finnCap has been appointed as nomad and broker and Liberum is joint broker for CityFibre.

CityFibre is the largest provider of fibre infrastructure to the UK’s second tier cities. With a network in over 50 towns and cities and over 30,000 km of fibre in the ground, it provides gigabit capable infrastructure for service providers, mobile network operators, local authorities and businesses throughout the country.

CityFibre also operate the UK’s most extensive Fibre-to-the-Home network in Bournemouth. Its open access network connects over 21,000 homes.

Frank promotes Apprentice venture

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Frank promotes Apprentice venture

Frank PR has been appointed to handle the launch of Dr Leah clinics, a skincare and cosmetic company run by 2013 Apprentice winner Dr Leah Totton.

Viewers of the final episode of The Apprentice in July 2013 saw Lord Sugar crown Leah the winner, entitling her to a £250,000 investment in her business, with her and Lord Sugar each having a 50% share in the venture.

Tomorrow will see the press launch of the first branch of Dr Leah clinics, located in the city of London.

The clinics will offer a range of face and body cosmetic procedures, including facials, skin peels and enhancement treatments including botox and fat reduction.

Frank has worked for Lord Sugar and his businesses since 2001 and currently handles all personal and corporate PR for the entrepreneur. The agency’s founder and group MD, Andrew Bloch, and deputy MD, David Fraser, are the official spokespeople for Lord Sugar.


DWP hands pensions brief to Engine

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DWP hands pensions brief to Engine

Engine has been appointed by the Department for Work and Pensions to handle its workplace pensions activity.

The appointment comes following a pitch process, which took place towards the end of 2013 and involved a number of agencies on the Government Procurement Service’s creative roster.

Engine will now be responsible for developing the DWP’s ‘I’m In’ campaign, which aims to inform individuals and employers about the roll-out of workplace pensions, as well as separate activity to ensure employers understand their duties.

Engine’s work will encompass integrated marketing communications for the DWP’s workplace pensions policy, including TV, print and digital work. The creative account will be led within Engine by WCRS.

The government first introduced automatic enrolment in October 2012, starting with larger companies. Under the new policy, those aged 22 and over, who work in the UK and earn more than £9,440 a year, are automatically placed into a workplace pension.

More than five thousand businesses and over two and a half million individuals have already been through automatic enrolment, with all employers due to go through the process by 2018.

Ministers have indicated that it is imperative that people start saving at an early stage in their lives so that they have funds that will top up their state pension.

Engine’s DWP appointment further extends the communication company’s relationship with Government departments. Since winning a place on the Government Creative Framework last year Engine has been awarded new business from the HMRC, the RAF and Royal Navy, and the Department of Business Innovation & Skills.

“We are glad to have Engine supporting our automatic enrolment Campaign,” explained a Department for Work and Pensions spokesperson.

Virgin Atlantic appoints new director of communications

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Virgin Atlantic appoints new director of communications

Meigan Terry has joined Virgin Atlantic as director of communications in a newly expanded role to oversee the airline’s external communications, internal communications and social media.

She will report to Virgin Atlantic CEO Craig Kreeger.

“We are delighted to have Meigan join the Virgin Atlantic leadership team to lead our communications department," explained Craig.

"This is a very exciting time for Virgin Atlantic as we are nearing our 30th anniversary and Meigan’s experience in building communication programs that create engagement and advocacy for iconic brands, both internally and externally, will be an important part of our success going forward.”

"I am thrilled to be joining Virgin Atlantic and having the opportunity to work with the fantastic team of communicators already in place," added Meigan. "I am really looking forward to working with the team to create some innovative and exciting communication programmes that will drive positive brand affinity and support advocacy and engagement from our Virgin Atlantic customers.”

Meigan joins Virgin Atlantic from BlackBerry where she most recently held the role of global vice president of marketing for BBM. Meigan also held a number of communications roles at BlackBerry, including vice president of corporate communications for EMEA and APAC and head of global advocacy.

Prior to joining BlackBerry in 2005, Meigan was an associate director for Hill & Knowlton London with high profile clients such as HP, British Telecom and Microsoft. Meigan was transferred to Hill & Knowlton London from Hill & Knowlton Toronto in 2000 and has been living and working in London ever since.

Meighan can be reached at meighan.terry@fly.virgin.com.

Brigitte Trafford to join Virgin Media

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Brigitte Trafford to join Virgin Media

Virgin Media has hired Brigitte Trafford as Chief Corporate Affairs Officer.

In her new role, which she starts in March, Brigitte will oversee teams responsible for media relations, public affairs and regulation, internal communications and corporate responsibility. She will report into Chief Executive Officer Tom Mockridge, sitting on the company’s executive board.

Brigitte has more than 20 years’ experience in strategic communication, reputation management and public affairs. In her most recent roles, at ICAP and Lloyds Banking Group, she developed these organisations’ reputation after the financial crisis and through multiple challenges; most recently the libor scandal.

She already has significant experience of the converging media and telecommunications industries, having headed up communications at ITV. She has also worked for Cable & Wireless and Mercury Communications as well as indirectly for Virgin Media while at M:Communications.

“I'm delighted to be joining Virgin Media at such an exciting time for the company and the industry as a whole,” said Brigitte. “I very much look forward to working with Tom and the rest of the team to ensure that the benefits Virgin Media's services bring to customers are appreciated by all our stakeholders. The company has the brand, the people and the vision to go from success to success and I am thrilled that I am going to be part of this energetic, focused and forward-looking team."

Brigitte replaces Paul Richmond who last year announced he would be stepping down at the end of January 2014. Paul has been with the company since its launch and at its predecessor in UK cable, NTL, since 2005.

In June 2013 Virgin Media became a part of Liberty Global, making the combined business the largest international cable company in the world, serving 24 million people across 14 countries.

South African Tourism briefs Bell Pottinger Wired

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South African Tourism briefs Bell Pottinger Wired

South African Tourism has handed Bell Pottinger digital consultancy Wired a three-year UK-wide PR brief following a five-way pitch.

The agency will help modernise UK perceptions of South Africa and improve its relationship with travellers.

The team will devise multi-channel content marketing campaigns and drive influencer engagement, targeting fashion and design, music and arts, and adventure and culinary travel media to rasie South Africa’s profile as more than just a safari destination.

The account team will be led by Sarah Longbottom, who recently joined the agency as an associate partner. She previously worked at various travel specialist PR agencies, where she directed key accounts including Abu Dhabi Tourism & Culture Authority, Jamaica Tourist Board and Las Vegas Convention and Visitors Authority.

Before that, she was editor of industry titles Travel Weekly and TTG Middle East & North Africa.

Jan Hutton, chief marketing officer at South Africa Tourism, said: "We are excited to be partnering with Bell Pottinger Wired. This appointment follows a deliberate shift in our marketing strategy to focus more on genuine integration of digital, driven by content marketing that establishes the right relationships with the right people.

"Destination marketing is often more of a publishing role and with Bell Pottinger Wired we’ll be mastering the art of storytelling and measuring the right numbers to keep ahead of the curve. Our aim is to ensure our target market can easily access highly relevant and visually impressive content on South Africa, wherever they are, on diverse content channels.

"This year we will be working together on exciting projects, including showcasing Cape Town as the World Design Capital and celebrating twenty years of democracy, to further engage with the UK audience."

James Thomlinson, Bell Pottinger Wired MD, said: "The next three years will be an exciting time for South Africa in terms of tourism potential and development, and we are delighted South Africa Tourism has chosen us to represent them.

"We have an ideal opportunity to really change the way the country is perceived and experienced by travellers, through multiple channels."

Lucre wins EMEA Kodak account

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Lucre wins EMEA Kodak account

Kodak has brought in Lucre to handle its PR and social media across Europe, the Middle East and Africa.

Lucre will implement a PR, social media and media buying strategy in partnership with its agency network, which will be rolled out across all EMEA countries.

The team will work alongside Carat, Kodak’s media partner.

Activity will also include a targeted B2B and corporate media relations programme.

The account will be led by Sophie Spyropoulos, director at Lucre, who will report to Gill Beard, PR and social media manager at Kodak.

Lucre will start activity on 1 February, taking over from duomedia, which has worked with Kodak for the past five years.

Pictured: the KODAK PROSPER S30

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